Need more clicks? Make it easy to click!

Clicks, unlike a page content, are visitors’ contribution. So don’t build obstacles but make clicking as easy as possible.


Bad: clickable is radiobutton only, the circle.

Better: the text label is clickable too.

Best: the whole block with the radiobutton and the text is clickable.


Below is a list of two courses, it is assumed a visitor should select one to continue:


For some reason clickable is the text only.

Better: the image is clickable as well. It is much faster and easier to click there than on the text.

Best: rectangle with the image and the text is highlighted onMouseOver and clickable.noclick2

The same we can say about check-boxes, icons, buttons. form5 Don’t force your visitor to be a sniper, make it easy to click!

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